\u201cAn organisation without a strategy is like a ship without a rudder, allowed to flounder at the mercy of its particular environment\u201d\u00a0\u00a0 Phil Sampson<\/strong><\/em><\/p>\n Strategy is a process that gets a business to achieve its defined long-term ambition, it is a system that provides coherency and direction within an organisation in its pursuit of a desired future.<\/p>\n Organic and flexible, strategy affords control, speed and agility in the achievement of the businesses’ long-term goals and objectives.<\/p>\n It is the skeleton or structure that allows leaders and people within an organisation the freedom to plan and implement their long-term aspirations and ideas in an informed and integrated way.<\/p>\n Strategy affords a long-term plan; it sets the direction of the organisation to deliver what the key stakeholders want. Without it an organisation may succeed by luck but with it an organisation is able to design how it will succeed. Strategy delivered correctly meets the needs of the organisation and gives everyone<\/strong> within an organisation a tangible image of the destination and a plan to get there. It is the framework upon which success is built as it\u00a0steers organisations on an organic and pre-destined journey towards inevitable success.<\/span><\/p>\n Do you have a strategy? Does everyone understand the organisation’s vision and shorter-term plan, has this been communicated throughout the business?<\/p>\n Is strategy something you do as a business every twelve months and then the document is put away in the drawer until the next time?<\/p>\nWhy do you need it?<\/h2>\n